https://jessica-y-cheng.com/about daily 0.75 2026-05-12 https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/ebf8f7ea-718b-485b-87a6-dbd506acac45/Screenshot+2024-01-18+at+11.41.08+AM.png About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/e2343da8-8091-4ab0-bcae-28509f765d59/CF854354-F98A-49B6-8B70-CB4BB481F3F6.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/bbbf6f14-22d0-452b-a457-9852fbce77f0/IMG_0245.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1622d4f7-7480-49f9-a8db-0c7733d0890c/IMG_0246.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1a1b512f-aa29-43f8-9bb5-a6798e32ad70/IMG_0241.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/5392b873-122d-48c3-b4b9-96af73879438/IMG_9024.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/28c02c65-798c-4c0e-9259-b9d6c97ac5eb/IMG_0242.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/b3b3ee8e-eade-4099-9329-ca804026710e/IMG_0999.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/fa703940-6f1e-43ad-9935-0a73356eefae/IMG_0244.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/810a453d-ebd4-4fa4-967f-00b89e7172f5/IMG_0248.jpg About https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625182977692-JY7HP5MGN5L6AFSG6D78/Jessica+Cheng_OnePiece+Work_Director+of+Global+Marketing.png About https://jessica-y-cheng.com/work daily 1.0 2022-12-06 https://jessica-y-cheng.com/work/reimagine monthly 0.5 2021-07-03 https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625529403686-RUXPF0BCSBBQC062WTA2/Screen+Shot+2021-07-05+at+4.45.32+PM.png Work - Reimagine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625537566121-VTFY7XMNE2N51XIBTQ8L/Screen+Shot+2021-07-05+at+3.38.21+PM.png Work - Reimagine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625528045142-RTIJR7EGWZL52T8XYQ4Q/Portfolio.jpg Work - Reimagine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625528281345-6PUW4VTUEJW456DFTEGX/Screen+Shot+2021-07-05+at+4.24.54+PM.png Work - Reimagine - Make it stand out (Source: Google Analytics, September 2020) https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625531698109-DI5QEDQ7C8S23MCQEL5E/Before.jpg Work - Reimagine Location Tab Before (left) / Location Tab After (right) https://jessica-y-cheng.com/work/one-click monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625551612217-6UYJN97XD0VQQ6TJEC7G/cmcm+translater.jpeg Work - One Click - Product Ultralight and portable with a sleek one-button design, Cheetah Talk (formerly CM Translator) offers instant two-way translation and real-time recording in a variety of scenarios. This unique capability can automatically recognize and translate the input language. There is no need to switch languages or change settings during conversations. It is powered by AI technology from Microsoft Azure Cognitive Services and supports 42 languages with 180 days of standby time and a full 24 hours of continuous use. https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625555450944-2DNRN3YFCR7S11SU8D49/D98IcZCUIAACMYb.jpeg Work - One Click - The Process After the smart translator proved to be a big success in the Asia market, the stakeholders at Cheetah Mobile were excited to launch the product in the U.S. market. During the pre-launch phase, we created a testbed program that allows our team to gain insights into the customer base in the U.S. and their interest level. We initially launched a campaign on the crowdfunding site, Indiegogo, aim to create awareness and generate leads. As part of the testbed program, we wanted to collect direct feedback from users by attending Microsoft IoT Conference as a sponsor. Through both channels, we were able to validate the product was a huge need for both business and leisure travelers. As the launch day was approaching, we partnered with the retails-as-a-service company, b8ta. With a chain of 22 standalone retail stores, we were able to display our product in 5 selected locations to capture more leads. By utilizing the leads we collected and nurtured through different channels, we were able to successfully enter the post-launch phase. https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625557152189-AJKVPBUMLYHE0WSSZ8GJ/IoT+partner+twitter.png Work - One Click - Metrics Led the social media team in creating and implementing a targeted visual campaign, resulting in a 2% CTR and $1.80 CPL, which was $4.50 CPL prior to my leadership. Awarded 2nd place at the Social Media Challenge held by the Microsoft IoT Conference in Houston and received social media amplification from the official Microsoft IoT’s social media account. Reduced Facebook Ads CPL by 79.4% with new video content strategy. Secured media coverages on Venture Beat, TechNode, and TL Travel Tips. https://jessica-y-cheng.com/work/uptown monthly 0.5 2021-07-03 https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/9197c347-7fec-4a6a-a069-0c22ba325a91/IMG_0260.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/b11a0989-2442-4ab0-a329-cd84d54e61c4/IMG_0259.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/c852cf9b-b93f-4e7b-a828-8c4b4cc80871/IMG_0258.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/b2bf616d-c8d2-461d-a2de-b53722d13a8d/IMG_0257.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/669ec85d-b5e2-4ed2-8463-e3a9d9bf1e69/IMG_0262.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/f4ecf9c2-8adb-4b70-b50b-7ee3ede0bd04/IMG_0256.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/4287f2c3-39cb-44d3-8f6f-9b17097efe2e/IMG_0253.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/70e9fba1-775f-4bd0-baa6-d956deb13332/IMG_0254.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/8d60a35a-4157-41ff-aafd-c58fc042b655/IMG_0264.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/9362fe3e-1c63-485e-8df5-1e934e655caa/IMG_0263.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/493835ac-a673-4105-9d88-660cfc8501d2/IMG_0255.jpg Work - Uptown https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625269461829-CGQ1V2CSEVCBEE38O5CG/Logo.png Work - Uptown - Make it stand out Establish style guide https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625269483711-PBS2YQURHV9SB68VCH1A/User+Generated+Content+%282%29.png Work - Uptown - Define content categories https://jessica-y-cheng.com/work/futureofwork monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/4f00a8ef-3877-4814-ac8d-dc931d18f245/1_Y4KipvJ1-Zz0kbuDu-Dh-Q+%281%29.jpeg Work - Future of Work [Blog] How COVID-19 is Impacting Flexible Office Space: What You Should Know About Your Workspace https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/135c6e86-5185-44ea-aa5a-03396aae71d1/1_zVY9TR5_0vPCT5TCL974vQ.jpeg Work - Future of Work [Blog] Is Your Workspace Ready for the Agile Economy? https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/aafae7c0-a6fa-4e48-9b3f-26ae803fd974/Screen+Shot+2021-07-15+at+2.05.42+PM.png Work - Future of Work [Guidebook] Safety & Wellness in the Office https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/e8ea818a-c80b-4543-bea0-25067a8e5c1e/1_gVNlmxeu7tbfJP6XUY24iw.jpeg Work - Future of Work [Webinar & Blog] Making Space for Workplace Wellness https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/67004532-50ea-4b9b-ad17-d7aa93086737/1_MCqv4z-oebC1OudgovMyjw.jpeg Work - Future of Work [Webinar & Blog] What Comes Next? Flexible Offices for Enterprise Teams https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/daa20bb3-e846-40ce-b6e6-150d20cae343/1_NDtcmBoblBA_F703dneqHA.jpeg Work - Future of Work [Webinar] Emerging Tools for Workspace and Property Management https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625605362045-D0C3601NR4L0JLRD1T39/Screen+Shot+2021-07-06+at+2.02.08+PM.png Work - Future of Work https://images.squarespace-cdn.com/content/v1/60de459b1f96595e3b3a8c27/1625602985625-FL65BOF5Q6Q31DFXKBTJ/CEO+Hunt_Multi-Channel+Campaign_2020.png Work - Future of Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference.